I'm Alejandro,
Growth Expert

• —Own company-wide growth strategy, leading cross-functional initiatives across marketing, product and finance.
• —Led the Black Friday and end-of-year strategies, bringing in more than $1MM in revenue.
• —Ran a company-wide segmentation analysis that optimized several areas and gave the business real clarity on its customers.

• —Owned MRR, churn and retention, and built the Chargebee retention flow that intercepts users before cancellation with targeted offers.
• —Ran pricing and promotional-messaging A/B tests across geographies, tailoring offers by segment instead of guessing.
• —Found a critical drop-off between offer acceptance and completed checkout, and prioritized the conversion-flow fixes that recovered lost upgrades.

• —Reduced promotional discounting by more than 50%, contributing over 10% to the company's EBITDA.
• —Built the customer and channel segmentation behind pricing and commercial decisions.
• —Owned the Marketing and Trade Marketing budget, running profitability analysis on every commercial action.

• —Analyzed daily, weekly and monthly SKU performance by market and channel to surface commercial opportunities.
• —Ran the financial feasibility and profitability analysis behind every discount and promotional campaign.

• —Managed material purchasing against demand projections and negotiated supplier pricing on quality-adjusted terms.
• —Configured SAP / SiCC to keep billing correct, and ran the tools and events supporting the field sales force.

• —Created and evaluated promotional campaigns across the Nosotras and Tena portfolios, with profitability analysis on each.
• —Built valued demand projections by subcategory and SKU, and owned the A&P budget.

• —Assigned fare classes by seasonality and forecast to maximize profitability per flight, and managed the Branded Fares model.
• —Produced short-, medium- and long-term demand forecasts plus route-level and competitive analysis.

• —Trade Marketing Intern — Kimberly Clark S.A. (Sep 2018 – Mar 2019)
• —Quality Control Intern — Avícola Sofía S.A. (Jun 2018 – Aug 2018)

Universidad Privada de Santa Cruz de la Sierra (UPSA) — Bolivia. The analytical foundation behind everything from fare-class optimization to SaaS pricing.